Email marketing is the best return on investment.
Email generates $42 for every $1 spent.
89% of marketers use email as the primary way of generating leads.
Email is 40% better at converting than Facebook.
We’ll show you some of the most popular types of marketing emails you can send.
The Welcome Email
Just like it’s nice to be greeted when you walk into a store, it’s nice to send your customers or prospective customers a welcome email. You can send a welcome email when someone signs up for your email list, makes their first purchase, or opens a new account with you.
Welcome emails generate 4x as many opens and 10x as many clicks as other email types, and can set the tone for your relationship with your customers. Don’t forget – first impressions matter!
The Onboarding Email
Do you provide a product or a service that requires some explanation? The purpose of an onboarding email is to help customers get started, give directions, set expectations, and anticipate questions that may arise on their journey. Confused customers are not likely to be repeat customers. This is where onboarding can help!
The Newsletter Email
Do you have information you want to share with your customers on a recurring basis? A newsletter can be sent daily, weekly, monthly or whatever timeline you like. Newsletters aren’t only for sharing the news. Newsletters can be used to share your rotating menu with clients, blog article roundups, promotions, upcoming events, and any updates that would be interesting to your customers.
The Promo Email
If you want to spread the word about a special promotion, deal, product, service, or anything related to your business, the promo email is the way to go. Promotional emails usually highlight a single product or service with valuable information that gives your customers a reason to get excited, get curious, and get in contact with you!
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Not sure where to start? We love working with a diverse client base because it allows us to step into new industries and speak to different audiences. Take a look at our most commonly requested email campaigns to get ideas for your next email.
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